Why Wednesday
It started as a silly mental anchor.
Wednesday is the hardest day of the week. Not Monday — Monday has momentum. Not Friday — Friday has a finish line. Wednesday just sits there.
So a few years ago I started making it a thing. The day might be rough, but at least there is a Wawa run in it. I said it enough times that it stuck, and then it turned into the name of a whole campaign, which is a fairly stupid way for a company to name something and also exactly how it happened.
Now there is a research study attached to it. The last group finishes on a Sunday in November, and the Wednesday that follows is when we draw. That date was not chosen to be cute. It just landed there, the way the whole thing did.
The prize is a Wawa gift card. Obviously.
What we’re actually asking
Three things. Only the last one is the entry.
Six weeks, one goal you pick yourself, and a survey at the end. That is the whole shape of it.
Set one goal for six weeks
Yours, not ours, and not from a list. Run a 5K without walking. Cook at home five nights a week. Same bedtime, off the phone. You write it in your own words and the app keeps them the way you wrote them.
Track it, most days
Tick what you did and write a line about it. Under twenty minutes a day — that is a ceiling, not an average, and most days it is a couple of minutes. On Saturday it reads your week back to you.
Tell us how it went
At the end of your six weeks there is one closing question. Answering it is what enters you in the drawing — it is the only thing you have to do to be entered, and how well the six weeks went makes no difference to it.
The tracking happens in The Spark, our own app. It is free, it is how the study collects what it collects, and it is the only part of this that touches your phone.
Joining
Enrollment is closed.
One winner, selected by random draw, on Wednesday, November 11, 2026. Everyone who answers the closing question by Tuesday, November 10 is entered.
The consent form is closed to new participants. If you’re in the study, nothing changes for you. Questions go to coach@whatcomesnextllc.ai.
The Spark is free on both stores. If you’re in the study, it asks you the closing question when you open it.
The study is Six Week Success Story, run by Drexel University LeBow College of Business under Drexel IRB protocol HRP-504, study number 2605011824. Minimal risk, and taking part is voluntary.
Everyone keeps the same app and the same six weeks. One thing differs between groups — whether you get a short coaching note some mornings — and which group you are in is decided at random when you consent, not by anything you do.
The consent form ran on Qualtrics, the survey platform Drexel uses; it is closed to new participants now. The full study detail — what it collects, what it asks, who it is for — lives at 6ix2success.whatcomesnextllc.ai.
The fine print
The unglamorous part.
- Open to study participants 18 or older. Entry requires answering the study's one closing question, at wawawednesday.com/done or in The Spark; there is nothing else to do and nothing to buy.
- One winner, selected by random draw from everyone who answers the closing question by Tuesday, November 10, 2026. The draw is Wednesday, November 11, 2026.
- No purchase, no payment, no fee. Participation in the study is free and participants are not paid. The drawing is an incentive for answering the closing question.
- Participants who withdraw before answering the closing question are not entered in the drawing. Withdrawal has no other consequence.
- The sponsor of this drawing is What Comes Next? LLC. The study is run through Drexel University LeBow College of Business under IRB protocol HRP-504, study 2605011824.
- Not affiliated with, endorsed by, or sponsored by Wawa, Inc. “Wawa” is a registered trademark of Wawa, Inc., used here only to identify the gift card being given away. We are fans, not partners.
- Questions: coach@whatcomesnextllc.ai.